The truffle is a fruit of the earth that has been well known since ancient times.  There is evidence of the presence of the truffles in the diets of the Sumerian people and at the time of the patriarch Jacob, around 1700 – 1600 B.C.

Anecdotal evidence shows that the truffle, known in Latin simply as a “Tuber”, was particularly appreciated by the Ancient Romans who almost certainly learnt about the culinary uses of this mushroom from the Etruscans.

Traveling around Italy, traveling around America. Reconnecting with the many links of the privileged connection between these two countries, through the medium of food.  This could be one way of describing the life of Lidia Bastianich.

After a successful career as a restaurateur and chef (her restaurants are Felidia, Becco, Del Posto, Esca, Lidia’s at Kansas City and Pittsburgh, and she is also a partner in Eataly, New York), Lidia became a TV star with her cookery show, ‘Lidia’s Italy’, traveling around the 20 regions of Italy discovering authentic Italian cuisine as well as many Italian locations and traditions.

Eataly is an original market model offering craft products from the Italian agri-food tradition that aims to educate the consumer’s perception of quality.

The inventor of the Eataly format is Italian Oscar Farinetti who, after opening his first sales outlet in Turin in 2007, has since opened another 25 in Italy, Japan, Turkey and the United States.