The August crowds have left the beaches and Italian children are getting ready for school. My sister and I decide to take a road trip somewhere in Italy from our respective homes in Rome. It doesn’t take long to settle on a destination we both love – the Costiera Amalfitana – 35 miles of staggeringly beautiful coastline meandering south from Naples.
  
Having covered Italy as the correspondent for LIFE Magazine for two decades, I’ve been up and down the peninsula many times. Yes, the Italian Alps are celestial, Portofino is glorious, the Greek temples in Sicily awe-inspiring, but nowhere has consistently seduced me with its eloquent charm like the Amalfi Coast. Ville in Italia finds us a house perched on the cliff just above the coast road in Praiano, one town South of Positano.

“Life is like a camera. Focus on what’s important and you’ll capture it perfectly”

This is the quote which lifestyle photographer Ivana Lazzarini shares on “An Italian History”, her photography book which explores the vintage Italian style through pictures of old folkways.

Her secret? Get inspiration from the world around her. And she is so lucky to have such a beautiful world around her. We’re speaking about Italy, of course, with its amazing places, it’s people, it’s flavors and scents.

As you know, through Ville in Italia’s blog, our aim is to give travellers or simply the curious, many different ideas to learn more about the Italian fashion manBelpaese. We like to describe the “beauty of Italy” through traditions, products made in Italy and insights on various topics including art and cooking. Today we decided to go a little bit off topic and, with the help of the ironic Italian blogger Silvia Pizzi, we suggest a small “Italian portrait” sketched with humour and a decisively much more light-hearted tone… here are the 10 myths to unmask (or not) on the Italian man.

If you are a woman who is planning a trip to Italy and still has a little romance at heart, you probably already started building a small expectation of your next vacation in the Belpaese… Don’t you already see yourself with the wind in your hair, hugging a tall, dark and handsome man, riding on his Vespa that brings you around the streets of the Eternal City and takes you for ice cream, to throw coins in the fountains, out for supper and dancing? Of course.

For well over a decade now Puglia has been the Italian holiday destination to watch.

It’s been dubbed ‘the New Tuscany’ by newspapers and magazines the world over, but it has no real need of such comparsions. The region’s combination of ancient landscapes, warm and welcoming locals, deep-rooted food and wine culture and stunning beaches is unique in mainland Italy.

The values of the Italian people in regard to food, culture and social life are for sure one of the best in the world. Strangers know it, and more and more often, many of them are not able to leave Italy after having visited it.

Today we will give you an idea of how the Italian lifestyle is seen by strangers who have decided to live in Italy, also by analyzing the benefits which can bring a true and genuine Italian life, starting from fresh and healthy food, to life-long curiosity, family ties and traditions, resilience and strength, and simplicity.