Gucci Museum in Piazza della SignoriaThe brand name of Gucci accurately reflects the passion and excitement of Italian shopping experience. It is no wonder then that the Gucci Museum was recently opened in Florence along the scenic Piazza della Signoria. The museum represents the elegance and celebration of Gucci which is undoubtedly Florentine’s top fashion brand.

Gucci Italy is a brand with a long history dating back to 1921 when it was founded by Guccio Gucci in Florence. The company began as a top manufacturer of high-end Gucci clothing and leather products and has grown into a multi-billion global brand. It is the highest selling Italian brand and has won numerous awards in the fashion industry. Gucci has actually emerged as the icon of Italian fashion and lifestyle.

TuscanyIt may come as a shock to some that there is really no such thing as "Italian food": each region of Italy is known for particular ingredients and a certain style of cooking. Tuscan food is hearty and straightforward. It's simple--flavorful, but not showy or fancy. Fresh, high-quality ingredients are necessities, and such concepts as "artisanal" and "free range" are second-nature to most Tuscans.

If while scrolling down the annual list compiled by Forbes magazine it is not surprising to see that Microsoft’s founder Bill Gates regained the title of the richest man in the world, curiosity is aroused that the first Italian classified is Michele Ferrero.

The Ferrero family built its empire on chocolate. Its best-known product, Nutella, has become an icon all over the world.

As you know, through Ville in Italia’s blog, our aim is to give travellers or simply the curious, many different ideas to learn more about the Italian fashion manBelpaese. We like to describe the “beauty of Italy” through traditions, products made in Italy and insights on various topics including art and cooking. Today we decided to go a little bit off topic and, with the help of the ironic Italian blogger Silvia Pizzi, we suggest a small “Italian portrait” sketched with humour and a decisively much more light-hearted tone… here are the 10 myths to unmask (or not) on the Italian man.

If you are a woman who is planning a trip to Italy and still has a little romance at heart, you probably already started building a small expectation of your next vacation in the Belpaese… Don’t you already see yourself with the wind in your hair, hugging a tall, dark and handsome man, riding on his Vespa that brings you around the streets of the Eternal City and takes you for ice cream, to throw coins in the fountains, out for supper and dancing? Of course.