Eataly is an original market model offering craft products from the Italian agri-food tradition that aims to educate the consumer’s perception of quality.

The inventor of the Eataly format is Italian Oscar Farinetti who, after opening his first sales outlet in Turin in 2007, has since opened another 25 in Italy, Japan, Turkey and the United States.

Two floors of pure Italian style and gastronomic bliss for an investment of 28 million dollars: Eataly opened its umpteenth store in Chicago in which the Chicago Tribune defined it as “a giant food and Italian culture theme park”.  Inaugurated by Mario Batali, New York’s celebrity chef, who is one of Oscar Farinetti’s (founder of Eataly) American partners.Oscar Farinetti, Eataly founder

Farinetti, who opened the first Eataly store in Turin in 2007, “landed” in the United States in 2010 bringing the great Italian Food emporium to New York along with Batali and chefs Lidia and Joe Bastianich. New York’s Eataly is presently in third place (after MoMA and the Empire State Building) among the ten most visited tourist sites of the Big Apple.