The images of Julia Roberts enjoying an ice cream in Piazza Navona during the filming of “Eat Pray Love” traveled all around the world: Rome and ice cream, two undisputed symbols of Italian-ness. But ice cream cannot only be found in Rome: if we allow ourselves to be seduced by this Italian delicacy it will take us on an unusual journey of discovery of some of the “sweetest” places on the Italian peninsula.

“A wave of Italian flavor will invest hundreds of restaurants all over the world with one of Italy’s most typical dishes: Pesto alla Genovese, the best-loved uncooked sauce in the world, which will be served for both lunch and supper.”