Privacy Policy

The Privacy policy of VILLE IN ITALIA S.R.L. has been updated in order to ensure the full application of EU Regulation 2016/679.

Your privacy is important to VILLE IN ITALIA S.R.L. so we have developed a Privacy policy to regulate the way in which we collect, utilize, transfer and archive your personal data.

Collection and utilization of personal information

Personal information is data that can be utilized to identify or contact a certain person.

You may be asked to provide your personal data every time you contact VILLE IN ITALIA S.R.L. VILLE IN ITALIA S.R.L. may share this data and utilize the same in compliance with this Privacy policy. It may also combine the same with other data in order to supply and improve products, services, content and advertising materials. You are not obliged to supply the personal data we request; however should you decide not to provide it, in many cases we will be unable to offer you our products or services or to answer your questions.

Here are some of the types of personal data that VILLE IN ITALIA S.R.L. could collect and the relevant utilizations.

The personal data we collect

  1. When you navigate the website we can collect a series of data including your name, address, telephone number, e-mail address, contact preferences, identifying codes of devices, IP address, information on the position and data of the credit card.
  2. VILLE IN ITALIA S.R.L. will utilize this information to satisfy your requests and supply you with the product or the service related to your requirements.
  3. In certain circumstances you may be requested to provide a valid identity document in order to manage bookings or based on the obligations required by the law.

How we use your personal data

We can process your personal data for the purposes described in this Privacy policy with your consent in order to comply with the legal obligations to which VILLE IN ITALIA S.R.L. is subject or in the case that we deem it to be necessary in order to pursue the legitimate interests of VILLE IN ITALIA S.R.L. or third parties to which it is necessary to supply the data.

  1. The personal data that we collect allow us to keep you up to date on the announcements regarding the latest products from VILLE IN ITALIA S.R.L. and future events. If you do not wish to be included in our mailing list you can unsubscribe at any time in the specific section.
  2. We also utilize personal data to develop, supply and improve our products, services, content and advertising materials as well as to prevent losses and fraud. We can, moreover, utilize it to guarantee the safety of the network and of the account, as well as to protect our services to the advantage of all our users. Your data will be utilized for the purposes of preventing fraud in the event that this is requested from us in the course of conducting an online transaction. We shall restrict our utilization of the data for the purposes of preventing fraud to whatever is strictly necessary and within the recognized limits of our legitimate interests in order to protect our clients and services. For some online transactions we may also verify the information that you supply to us by consulting publicly accessible sources.
  3. The personal data, including the date of birth, may be utilized to verify identity, to facilitate the identification of the users and to establish the appropriate services.
  4. We may periodically utilize your personal data to send important notices such as communications related to the services offered, as well as our conditions and policies. Since this data is important for your interactions with VILLE IN ITALIA S.R.L., you cannot request not to receive these communications.
  5. Moreover, we can utilize personal data for internal purposes, for checks, data analysis and research aimed at improving the products, services and client communications with VILLE IN ITALIA S.R.L.

Origin of your personal data collected from other sources

VILLE IN ITALIA S.R.L. may have also received your personal data from other people who shared their content with you during the utilization of VILLE IN ITALIA S.R.L products. For the purposes of research and development we may utilize sets of data containing images or other data that may be associated with a person in such a way as to identify the same. When we acquire these sets of data we do so in compliance with the applicable laws in the jurisdiction in which the set of data is hosted. During the use of these sets of data for research and development, no attempt shall be made to identify the persons to whom the data belongs.

Collection and utilization of non personal data

We also collect data in a form that does not in itself permit direct association with a specific individual. We can collect, utilize, transfer and disseminate non personal data for any purpose. Below are some examples of non personal data collected by us and the relevant utilization:

  1. We can, for example, collect data about the profession, language, zip/post code, telephone dial code, unique device identification code, reference URL, in order to better understand client behavior and improve our products, services and advertising materials.
  2. We can collect data about the client’s activities on our website and from our other products and services. This data is grouped together and utilized to help us supply more useful information to our clients and to understand which parts of our website and our products and services are of greatest interest. Pursuant to this Privacy policy, the data grouped together shall be considered to be non personal data.
  3. We can collect and store the details related to the use made of our services by users, including searches. This information may be utilized to improve the pertinence of the results supplied by our services.

Dissemination to third parties

VILLE IN ITALIA S.R.L. may periodically make certain personal data available to strategic partners that collaborate with VILLE IN ITALIA S.R.L. for the supply of products and services or that assist VILLE IN ITALIA S.R.L. with client sales. The personal data shall only be shared by VILLE IN ITALIA S.R.L. to supply or improve its products, services and advertising materials; it shall not be shared with third parties for the commercial purposes of the latter.


It may be necessary for VILLE IN ITALIA S.R.L. (by law, legal proceedings, litigation and/or requests by public and government authorities inside or outside your country of residence) to disseminate your personal data. We could also disseminate your data should we believe that, for the purposes of national security, compliance with the law or other questions of public importance, it were necessary or opportune to do so.

We may also disseminate your data in the event that we deem that the dissemination is reasonably necessary for applying our terms and conditions or for protecting our activities or users. Moreover in the event of reorganization, merger or sale, we may transfer all the personal data we have collected to the third parties involved in such operations.

Protection of personal data

VILLE IN ITALIA S.R.L. shall take care of the security of your personal data. Information systems with limited access located in structures that adopt physical security methods are used by VILLE IN ITALIA S.R.L. to archive personal data. The data is archived in an encrypted form, even in cases where we use third party archiving solutions.

Existence of automated decision-making procedures including profiling

VILLE IN ITALIA S.R.L. does not take any decisions regarding the use of algorithms or profiling that significantly concern you.

Integrity and storage of personal data

VILLE IN ITALIA S.R.L. shall facilitate the storage of your personal data in an accurate, complete and up to date manner. We shall store your personal data for the period necessary based on the purposes outlined in this Privacy policy. When deciding these periods we shall carefully assess our actual need to collect personal data and if we deem that there is a decisive need, we shall only store it for the shortest possible period necessary in order to achieve the purpose of the collection, unless a longer storage period is required by law.

Access to personal data

We shall guarantee you access to the personal data stored by us and will provide you with a copy of the same so that you can carry out any operations you wish, for example request the correction of any incorrect data or erase it should VILLE IN ITALIA S.R.L. not be obliged to keep the same according to the law or for legitimate commercial purposes. VILLE IN ITALIA S.R.L. may also refuse to satisfy requests for erasure or access to the data in the event that it should deem that fulfilling such a request would be contrary to the legitimate use of the data for the purpose of preventing fraud and in order to guarantee safety.

Third party websites and services

The VILLE IN ITALIA S.R.L. website may contain links to third party websites, products and services. Moreover our products and services may also offer or utilize third party products and services, all in compliance with EU Regulation 2016/679.

The data collected by third parties that may include information on the geographical or contact position shall be regulated by the respective privacy policies. We would encourage you to read the privacy policies of these third parties.

Our company commitment to your privacy

In order to ensure the security of your personal data we shall communicate our guidelines on privacy and safety to the employees of VILLE IN ITALIA S.R.L. and shall rigorously apply the safety measures regarding privacy within the company.

Questions regarding privacy

If you have any questions or doubts regarding the Privacy policy of VILLE IN ITALIA S.R.L. or the processing of data, or should you wish to contact the Data Protection Officer of VILLE IN ITALIA S.R.L. or forward a complaint regarding a possible violation of the local laws on privacy protection, we would ask you to make reference to the contacts indicated in the privacy information statement.

VILLE IN ITALIA S.R.L. may periodically update the Privacy policy. In the event of any substantial modifications a notice will be published on our website, together with the updated Privacy policy.